MTN Rwanda today launched its latest multi-channel Mobile Money campaign titled “Birangize na MoMo”, which emphasises the mobile operator’s bold views on aligning itself with the Rwandan government’s drive to digitise the economy.
The campaign articulates MTN’s commitment to contributing to the national economic strategy on enhancing cashless transactions that offers convenience and security to all Rwandans.
Speaking at the launch, MTN Ag. CMO, Richard Acheampong, said, “MTN has developed and deployed numerous innovative financial products aimed at convenience and safety while supporting the drive towards a cashless economy.
We are communicating how, through the evolution of MTN , peoples' lives have become simpler and more convenient. Today, the sim card gives you more than just voice and data; you can perform your financial transactions anywhere and at any time, from your mobile phone.”
A key criterion of the campaign is that it showcases and celebrates what customers can do because of the role Mobile Money plays in their lives, such as paying water bills, buying airtime, paying for electricity, paying for parking tickets, paying taxes and so much more, all in the most unexpected places. Most of these services are actually paid at no extra cost to the MoMo subscriber.
“We know the enormous potential MTN Mobile Money has to transform our lives. As more services are deployed on the Mobile Money platform, it is important for us to continue to drive financial inclusion in a manner that the average subscriber can identify with and finds valuable,” he added.
This campaign is MTN’s most ambitious yet. It comprises a number of television executions and a combination of market-specific print, online, outdoor and mobile creative executions. The vibrant and catchy audio track that kicks off this campaign is done by local up-and-coming artists namely Ntwali Benjamin and Banamwana Paulin who are students, and Sano Shengero Aline who is actively pursuing a music career.
“Our brand has evolved with Rwandan musicians such as Tom Close, Jay Polly, Mani Martin, Riderman, Charly & Nina, many of who were still fresh in the industry but have risen to become some of the biggest names in Rwandan music today. We are taking our partnerships a notch higher by working with young talented upcoming musicians to driving a campaign that is transformational both for our subscribers and also for these young upcoming musicians. The models featured in all our brand campaigns are also proudly Rwandan. We continue to support and promote the development of such artists by giving them platforms to showcase their talents. Birangize na MoMo!” concluded Mr. Acheampong.
For more information, please contact:
MTN PR Desk
About MTN Rwanda:
MTN Rwanda is the market leader in the mobile telecommunications industry in Rwanda. Since 1998, MTN Rwanda has continuously invested in expanding and modernizing its network and is now proudly Rwanda’s No 1 Network. MTN Rwanda offers superior services to its subscriber base, including innovative propositions such as personalized voice and data offers with MTN Irekure. The company is also the front runner in Mobile Financial Services in Rwanda with Mobile Money, Tap&Pay and MoKash Loans and Savings.